Marketing research : measurement and method

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Title	Marketing research : measurement and method
Edition	3rd ed.
Call Number	658.83 TUL
ISBN/ISSN
Author(s)	Tull, Donald S. - Personal Name Hawkins, Del I. - Personal Name
Subject(s)	Marketing Research Marekting Research - Case Studies
Classification	658.83
Series Title
GMD	Text
Language	English
Publisher	Macmillan
Publishing Year	1984
Publishing Place	New York
Collation	xvi, 794p
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