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Title Strategic marketing problems
Edition 7th ed.
Call Number 658.802 KER/1995
ISBN/ISSN 0-13-181769-8
Author(s) Kerin, Roger A - Personal Name
Peterson, Robert A - Personal Name
Subject(s) Marketing - Management - Case Studies
Marketing - Decision making - Case studies
Classification 658.802
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GMD Text
Language English
Publisher Prentice-Hall
Publishing Year 1995
Publishing Place Englewood Cliffs
Collation xii, 738p
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