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Title Marketing decisions for new and mature products
Edition 2nd ed.
Call Number 658.802 HIS
ISBN/ISSN
Author(s) Hisrich, Robert D - Personal Name
Peters, Michael P - Personal Name
Subject(s) Product Management
New Products
Classification 658.802
Series Title
GMD Text
Language English
Publisher Macmillan
Publishing Year 1991
Publishing Place New York
Collation xii, 516p
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