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Title Marketing challenges
Edition
Call Number 658.835 LOV
ISBN/ISSN
Author(s) Lovelock, Christopher H - Personal Name
Weinberg, Charles B - Personal Name
Subject(s) Marketing-Case Studies
Marketing-Problems, Exercises, Etc
Classification 658.835
Series Title
GMD Text
Language English
Publisher McGraw-Hill
Publishing Year 1989
Publishing Place New York
Collation xxxix, 628p
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