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Title Strategic marketing
Edition 3rd ed.
Call Number 658.802 CRA/1991
ISBN/ISSN
Author(s) Cravens, David W - Personal Name
Subject(s) Marketing-Decision Making
Marketing-Management
Classification 658.802
Series Title
GMD Text
Language English
Publisher Richard D. Irwin
Publishing Year 1991
Publishing Place Homewood
Collation 833p
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