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Title Marketing
Edition 6th ed.
Call Number 658.8 PRI
ISBN/ISSN
Author(s) Pride, William M. - Personal Name
Ferrell, O. C. - Personal Name
Subject(s) Marketing Management
Classification 658.8
Series Title
GMD Text
Language English
Publisher Houghton Mifflin
Publishing Year 1989
Publishing Place Boston
Collation xxxiv, 818p
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