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Title Consumer behavior
Edition 4th ed.
Call Number 658.834 LOU/1993
ISBN/ISSN
Author(s) Loudon, David L. - Personal Name
Della Bitta, Albert J. - Personal Name
Subject(s) Consumer Behavior
Consumer behavior-United States-Case studies
Classification 658.834
Series Title
GMD Text
Language English
Publisher McGraw-Hill
Publishing Year 1993
Publishing Place New York
Collation xxiii, 788p
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