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Title International marketing
Edition 3rd ed.
Call Number 658.8 CZI
ISBN/ISSN
Author(s) Czinkota, Michael R. - Personal Name
Ronkainen, Ilkka A. - Personal Name
Subject(s) International Business Enterprises
Marketing
International Trade
Classification 658.8
Series Title
GMD Text
Language English
Publisher The Dryden Press
Publishing Year 1993
Publishing Place Fort Worth
Collation xxxi, 924p
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