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Title Product planning and management
Edition
Call Number 658.574 MOO
ISBN/ISSN
Author(s) Moore, William L - Personal Name
Pessemier, Edgar A - Personal Name
Subject(s) New Products - Management
Classification 658.574
Series Title
GMD Text
Language English
Publisher McGraw-Hill
Publishing Year 1993
Publishing Place New York
Collation xiv, 542p
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