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Title Design and marketing of new products
Edition 2nd ed.
Call Number 658.5038 URB
ISBN/ISSN
Author(s) Urban, Glen L - Personal Name
Hauser, John R - Personal Name
Subject(s) Marketing
New Products
Design industries - United States
Classification 658.5038
Series Title
GMD Text
Language English
Publisher Prentice-Hall International
Publishing Year 1993
Publishing Place Englewood Cliffs
Collation xxvii, 701p
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