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Title Advertising management
Edition 5th ed.
Call Number 659.1 BAT/1996
ISBN/ISSN 0-13-520917-x
Author(s) Myers, John G. - Personal Name
Aaker, David A. - Personal Name
Batra, Rajeev - Personal Name
Subject(s) Advertising - Management
Classification 659.1
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GMD Text
Language English
Publisher Prentice-Hall/Prentice-Hall of India
Publishing Year 1996
Publishing Place New Jersey/New Delhi
Collation xiii, 754p.
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