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| Title | Direct marketing rules of thumb |
| Edition | |
| Call Number | 658.84 BOD |
| ISBN/ISSN | 0-07-113297-x |
| Author(s) | Bodian, Nat G - Personal Name |
| Subject(s) | Direct marketing Telemarketing Advertising direct mail |
| Classification | 658.84 |
| Series Title | GMD | Text |
| Language | English |
| Publisher | McGraw-Hill |
| Publishing Year | 1995 |
| Publishing Place | New York |
| Collation | xliv, 403p. |
| Abstract/Notes | |
| Specific Detail Info | |
| Image |  |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |
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