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Title Marketing
Edition 2nd ed.
Call Number 658.8 BOV
ISBN/ISSN 0-07-006879-8
Author(s) Houston, Michael J. - Personal Name
Bovee, Courtland L. - Personal Name
Thill, John V. - Personal Name
Subject(s) Marketing
Classification 658.8
Series Title
GMD Text
Language English
Publisher McGraw-Hill
Publishing Year 1995
Publishing Place New York
Collation xxiv, 721p.
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