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Title Strategic marketing problems
Edition 5th ed.
Call Number 658.8 KER
ISBN/ISSN 0-205-12129-2
Author(s) Kerin, Roger A - Personal Name
Peterson, Robert A - Personal Name
Subject(s) Marketing-Management-Case Studies
Marketing-Decision making case studies
Classification 658.8
Series Title
GMD Text
Language English
Publisher Allyn and Bacon
Publishing Year 1990
Publishing Place Boston
Collation xiii, 732p.
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