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Title Advertising worldwide
Edition
Call Number 659.1 MOO
ISBN/ISSN 0-13-471897-6
Author(s) Keegan, Warren J - Personal Name
Mooij, Marieke K. de - Personal Name
Subject(s) Advertising
Advertising media planning
Advertising, Comparison
Classification 659.1
Series Title
GMD Text
Language English
Publisher Prentice-Hall
Publishing Year 1991
Publishing Place New York
Collation xvi, 440p.
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