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Title Analysis for marketing planning
Edition 4th ed.
Call Number 658.802 LEH
ISBN/ISSN 0-256-21442-5
Author(s) Lehmann, Donald R - Personal Name
Winer, Russell S - Personal Name
Subject(s) Marketing-United States Management
Classification 658.802
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GMD Text
Language English
Publisher Irwin
Publishing Year 1997
Publishing Place Chicago
Collation xi, 211p.
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