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Title Marketing
Edition 2nd ed.
Call Number 658.8 MER
ISBN/ISSN 0-631-19638-2
Author(s) Mercer, David - Personal Name
Subject(s) Marketing
Marketing-Management
Classification 658.8
Series Title
GMD Text
Language English
Publisher Blackwell Publishers
Publishing Year 1996
Publishing Place Oxford
Collation xvi, 560p.
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