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Title Promotional strategy
Edition 8th ed.
Call Number 658.82 ENG
ISBN/ISSN 0-256-08204-9
Author(s) Engel, James F. - Personal Name
Warshaw, Martin R. - Personal Name
Kinneir, Thomas C. - Personal Name
Subject(s) Marketing Management
Marketing
Advertising
Classification 658.82
Series Title
GMD Text
Language English
Publisher Irwin
Publishing Year 1994
Publishing Place Chicago
Collation xv, 634p.
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