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Title The market research toolbox
Edition
Call Number 658.83 MCQ
ISBN/ISSN 0-8039-5857-9
Author(s) McQuarrie, Edward F. - Personal Name
Subject(s) Marketing research - Methodology
Classification 658.83
Series Title
GMD Text
Language English
Publisher Sage Publications
Publishing Year 1996
Publishing Place Thousand Oaks
Collation xviii, 154p.
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