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Title Marketing planning and strategy
Edition 4th ed.
Call Number 658.802 JAI
ISBN/ISSN 0-538-82648-7
Author(s) Jain, Subhash C. - Personal Name
Subject(s) Marketing - Management
Classification 658.802
Series Title
GMD Text
Language English
Publisher South-western Publishing
Publishing Year 1993
Publishing Place Cincinnati
Collation xvii, 871p.
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