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| Title | Strategic marketing |
| Edition | 5th ed. |
| Call Number | 658.802 CRA/1997 |
| ISBN/ISSN | 978-0-256-21438-7 |
| Author(s) | Cravens, David W. - Personal Name |
| Subject(s) | Marketing - Management Marketing - Decision Making Marketing - Management - Case Studies |
| Classification | 658.802 |
| Series Title | GMD | Text |
| Language | English |
| Publisher | Irwin/McGraw-Hill |
| Publishing Year | 1997 |
| Publishing Place | Boston |
| Collation | xviii, 670p. |
| Abstract/Notes | |
| Specific Detail Info | |
| Image |  |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |
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