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Title Marketing management and strategy
Edition
Call Number 658.8 DOY
ISBN/ISSN 0-13-065350-0
Author(s) Doyle, Peter - Personal Name
Subject(s) Marketing
Classification 658.8
Series Title
GMD Text
Language English
Publisher Prentice-Hall
Publishing Year 1994
Publishing Place New York
Collation xvii, 410p.
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