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Title Marketing strategy
Edition 3rd ed.
Call Number 658.802 WAL/1999
ISBN/ISSN 0-256-26118-0
Author(s) Walker, Orville C. - Personal Name
Boyd, Harper W. - Personal Name
Larreche, Jean-laude - Personal Name
Subject(s) Marketing Management
Classification 658.802
Series Title
GMD Text
Language English
Publisher McGraw-Hill
Publishing Year 1999
Publishing Place Boston
Collation xxiii, 393p.
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