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Title Marketing research
Edition
Call Number 658.83 LEH
ISBN/ISSN 0-321-01416-2
Author(s) Lehmann, Donald R. - Personal Name
Gupta, Sunil - Personal Name
Steckel, Joel H. - Personal Name
Subject(s) Marketing Research
Classification 658.83
Series Title
GMD Text
Language English
Publisher Addison-Wesley
Publishing Year 1998
Publishing Place Reading
Collation xx, 780p.
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