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Title Marketing research
Edition 7th ed.
Call Number 658.83 AAK/2003
ISBN/ISSN 0-471-36340-5
Author(s) Aaker, David A. - Personal Name
Day, George S. - Personal Name
Kumar, V. - Personal Name
Subject(s) Marketing Research
Classification 658.83
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GMD Text
Language English
Publisher John Wiley
Publishing Year 2000
Publishing Place New York
Collation xvi, 749p
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