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Title Advertising communications and promotion management
Edition 2nd ed.
Call Number 659.1 ROS/1997
ISBN/ISSN 0-07-053943-x
Author(s) Rossiter, John R. - Personal Name
Percy, Larry - Personal Name
Subject(s) Advertising
Sales Promotion
Communication In Marketing
Classification 659.1
Series Title
GMD Text
Language English
Publisher McGraw-Hill
Publishing Year 1997
Publishing Place Boston
Collation xvi, 640p
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