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Title Total relationship marketing rethinking
Edition
Call Number 658.812 GUM
ISBN/ISSN 0-7506-4463-x
Author(s) Gummesson, Evert - Personal Name
Subject(s) Relationship Marketing
Classification 658.812
Series Title
GMD Text
Language English
Publisher Butterworth Heinemann
Publishing Year 1999
Publishing Place Oxford
Collation x, 281p
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