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Title Marketing models
Edition
Call Number 658.8 LIL
ISBN/ISSN 81-203-1475-1
Author(s) Kotler, Philip - Personal Name
Lilien, Gary L. - Personal Name
Moorthy, K. Sridhar - Personal Name
Subject(s) Marketing
Classification 658.8
Series Title
GMD Text
Language English
Publisher Prentice-hall Of India
Publishing Year 1992
Publishing Place New Delhi
Collation xv, 803p
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