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Title Integrated marketing communications 1999-2000
Edition
Call Number 658.8 YES
ISBN/ISSN 0-7506-4361-7
Author(s) Yeshin, Tony - Personal Name
Subject(s) Marketing
Communication In Marketing
Classification 658.8
Series Title
GMD Text
Language English
Publisher Butterworth Heinemann
Publishing Year 1999
Publishing Place Oxford
Collation xix, 272p
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