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Title Marketing communications
Edition 2nd ed.
Call Number 659.1 SMI/1998
ISBN/ISSN 0-7494-2699-3
Author(s) Smith, P. R. - Personal Name
Subject(s) Advertising
Classification 659.1
Series Title
GMD Text
Language English
Publisher Kogan Page
Publishing Year 1998
Publishing Place London
Collation xvi, 602p
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