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Title Principles of marketing
Edition 4th ed.
Call Number 658.8 KIN/1995
ISBN/ISSN 0-673-46555-1
Author(s) Kinnear, Thomas C. - Personal Name
Bernhardt, Kenneth L. - Personal Name
Krentler, Kathleen A. - Personal Name
Subject(s) Marketing
Classification 658.8
Series Title
GMD Text
Language English
Publisher Harper Collins Publishers
Publishing Year 1995
Publishing Place New York
Collation xlvii, 808p
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