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Title Essentials of services marketing
Edition 2nd ed.
Call Number 658.8 HOF/2002
ISBN/ISSN 0-03-028892-4
Author(s) Hoffman, K. Douglas - Personal Name
Bateson, John E. G. - Personal Name
Subject(s) Marketing
Classification 658.8
Series Title
GMD Text
Language English
Publisher Harcourt College Publishers
Publishing Year 2002
Publishing Place Fort Worth
Collation xxi, 569p
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