Advertising and sales promotion strategy

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Title	Advertising and sales promotion strategy
Edition
Call Number	658.82 TEL
ISBN/ISSN	0-321-01411-1
Author(s)	Tellis, Gerard J. - Personal Name
Subject(s)	Advertising Sales Promotion Marketing - Management
Classification	658.82
Series Title
GMD	Text
Language	English
Publisher	Addison-Wesley
Publishing Year	1998
Publishing Place	Reading
Collation	xvii, 483p
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