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Title Strategic marketing management
Edition
Call Number 658.8 PAR
ISBN/ISSN 0-07-137222-9
Author(s) Parry, Mark E. - Personal Name
Subject(s) Marketing - Management
Classification 658.8
Series Title
GMD Text
Language English
Publisher McGraw-Hill
Publishing Year 2002
Publishing Place New York
Collation ix, 275p
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