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Title Basic marketing
Edition 8th ed.
Call Number 658.8 MCC/1984
ISBN/ISSN 0-256-03019-7
Author(s) Mccarthy, E. Jerome - Personal Name
Perresult, William D. - Personal Name
Subject(s) Marketing
Classification 658.8
Series Title
GMD Text
Language English
Publisher Richard D. Irwin
Publishing Year 1984
Publishing Place Homewood
Collation xvii, 841p
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