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Title Contemporary marketing
Edition 10th ed.
Call Number 658.8 BOO/2002
ISBN/ISSN 0-03-033913-8
Author(s) Kurtz, David L. - Personal Name
Boone, Louis E. - Personal Name
Subject(s) Marketing
Classification 658.8
Series Title
GMD Text
Language English
Publisher Harcourt College Publishers
Publishing Year 2002
Publishing Place Fort Worth
Collation xxxiii, 619p
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