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Title Contemporary advertising
Edition 7th ed.
Call Number 659.1 ARE/1999
ISBN/ISSN 0-256-26253-3
Author(s) Arens, William F. - Personal Name
Subject(s) Advertising
Classification 659.1
Series Title
GMD Text
Language English
Publisher Irwin McGraw-Hill
Publishing Year 1999
Publishing Place Boston
Collation xxxii, 569p
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