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Title Strategic marketing
Edition 6th ed.
Call Number 658.802 CRA/2000
ISBN/ISSN 0-07-027543-2
Author(s) Cravens, David W. - Personal Name
Subject(s) Marketing - Management - Case Studies
Classification 658.802
Series Title
GMD Text
Language English
Publisher McGraw-Hill
Publishing Year 2000
Publishing Place Boston
Collation xvi, 752p
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