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Title Advertising and promotion
Edition 5th ed.
Call Number 659.1 BEL/2001
ISBN/ISSN 0-07-231445-1
Author(s) Belch, George E. - Personal Name
Belch, Michael A. - Personal Name
Subject(s) Advertising
Sales Promotion
Communication In Marketing
Classification 659.1
Series Title
GMD Text
Language English
Publisher McGraw Hill
Publishing Year 2001
Publishing Place Boston
Collation xx, 795p
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