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Title Strategic marketing
Edition 7th ed.
Call Number 658.802 CRA/2003
ISBN/ISSN 0-07-115161-3
Author(s) Cravens, David W. - Personal Name
Piercy, Nigel F. - Personal Name
Subject(s) Marketing - Management
Marketing - Decision Making
Marketing - Management - Case Studies
Classification 658.802
Series Title
GMD Text
Language English
Publisher McGraw Hill
Publishing Year 2003
Publishing Place Boston
Collation xviii, 843p
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