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Title A Framework for marketing management
Edition
Call Number 658.8 KOF
ISBN/ISSN 0-13-018525-6
Author(s) Kotler, Philip - Personal Name
Subject(s) Marketing - Management
Classification 658.8
Series Title
GMD Text
Language English
Publisher Prentice Hall
Publishing Year 2001
Publishing Place New Jersey
Collation xv, 352p
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