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Title Marketing management
Edition 6th ed.
Call Number 658.8 PET/2001
ISBN/ISSN 0-07-231557-1
Author(s) Donnelly, James H. - Personal Name
Peter, J. Paul - Personal Name
Subject(s) Marketing - Management
Marketing - Management - Case Studies
Classification 658.8
Series Title
GMD Text
Language English
Publisher McGraw-Hill
Publishing Year 2001
Publishing Place Boston
Collation xx, 876p
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