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Title Marketing management
Edition
Call Number 658.8 MAR/2002
ISBN/ISSN 0-07-231523-7
Author(s) Boyd, Harper W. - Personal Name
Subject(s) Marketing - Management
Classification 658.8
Series Title
GMD Text
Language English
Publisher McGraw-Hill
Publishing Year 2002
Publishing Place Boston
Collation xii, 594p
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