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Title Developing business strategies
Edition 5th ed.
Call Number 658.4012 AAK/1998
ISBN/ISSN 0-471-18364-4
Author(s) Aaker, David A. - Personal Name
Subject(s) Strategic Planning
Marketing - Management
Classification 658.4012
Series Title
GMD Text
Language English
Publisher John Wiley
Publishing Year 1998
Publishing Place New York
Collation xiv, 330p
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