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Title Fundamentals of marketing
Edition 4th ed.
Call Number 658.8 MIL/2000
ISBN/ISSN 0-07-470764-7
Author(s) Miller, Kenneth E. - Personal Name
Layton, R. A. - Personal Name
Subject(s) Marketing
Marketing - Case Studies
Marketing - Australia - Case Studies
Classification 658.8
Series Title
GMD Text
Language English
Publisher The McGraw-Hill
Publishing Year 2000
Publishing Place Beijing
Collation xvii, 856p
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