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Title Momentum
Edition
Call Number 658.827 RIC
ISBN/ISSN 1-57851-522-x
Author(s) Ricci, Ron - Personal Name
Volkmann, John - Personal Name
Subject(s) Strategic Planning
Brand name products - Marketing
Internet Marketing
Marketing - Technological Innovations
Classification 658.827
Series Title
GMD Text
Language English
Publisher Harvard Business School Press
Publishing Year 2003
Publishing Place Boston
Collation xi, 206p
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