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Title Marketing research
Edition 4th ed.
Call Number 658.83 MAL/2004
ISBN/ISSN 0-13-121729-1
Author(s) Malhotra, Naresh K. - Personal Name
Subject(s) Marketing Research
Classification 658.83
Series Title
GMD Text
Language English
Publisher Pearson Education
Publishing Year 2004
Publishing Place New Jersey
Collation xxix, 713p
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