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Title Strategic marketing planning
Edition
Call Number 658.802 GIL
ISBN/ISSN 0-7506-2246-6
Author(s) Wilson, Richard M. S. - Personal Name
Gilligan, Colin - Personal Name
Subject(s) Marketing - Management
Classification 658.802
Series Title
GMD Text
Language English
Publisher Butterworth Heinemann
Publishing Year 2003
Publishing Place Amsterdam
Collation xii, 625p
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