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Title Dictionary of marketing communications
Edition
Call Number 380.103 GOV
ISBN/ISSN 0-7619-2770-0
Author(s) Govoni, Norman A. - Personal Name
Subject(s) Marketing - Dictionaries
Communication in Marketing - Dictionaries
Classification 380.103
Series Title
GMD Text
Language English
Publisher Sage Publications
Publishing Year 2004
Publishing Place Thousand Oaks
Collation v, 249p
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