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Title Advertising media planning
Edition 6th ed.
Call Number 659.111 SIS/2002
ISBN/ISSN 0-8442-1563-5
Author(s) Sissors, Jack Z. - Personal Name
Baron, Roger B. - Personal Name
Subject(s) Advertising media planning
Classification 659.111
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Language English
Publisher McGraw-Hill
Publishing Year 2002
Publishing Place Chicago
Collation xviii, 445p
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